Frequently Asked Questions

We are continually adding to this list of FAQ based on investor and start-ups feedback

A startup incubator is a collaborative program designed to help new founders and start ups to build a business idea into a Minimum Viable Product (MVP). Incubators help entrepreneurs solve some of the problems commonly associated with running a startup by providing workspace, funding, mentoring, and training. The Dojo offers a 12-week intensive face to face programme at our offices in Stratford, £10,000 in cash and £75,000 worth of services.

Startup accelerators provide early-stage companies that already have a minimum viable product (MVP) with the education, resources and mentorship needed to promote what might otherwise be several slow years of growth into a few short months.

Venture capital (VC) is a form of private equity and a type of financing that investors provide to startup companies and small businesses that are believed to have long-term growth potential. Venture capital generally comes from well-off investors, investment banks, and any other financial institutions.

In its most basic form, seed funding is money — from any source — that helps get a startup off the ground and into the phase of the business when ideas become a reality. With seed funding, businesses can prove that their concept works, launch a specific product or idea, or even pursue a new market.

As a company, the main advantage of SEIS is the ability to raise funds that would otherwise be hard to secure as a seed-stage business. If you’re eligible for SEIS you can raise up to £150,000 in total under the scheme.

SEIS investors qualify for the following tax relief benefits:

  • Up to 50% income tax relief offset against the amount invested
  • Capital Gains Tax relief of 50% on investment in a non-SEIS company, if the gains from that investment are reinvested into an SEIS-eligible company
  • No CGT payable for any gains from the SEIS investment, as long as shares are held for at least 3 years
  • If the business performs badly, the investor can claim loss relief equivalent to his or her highest rate of income tax
  • No inheritance tax is payable on SEIS shares as long as they are held for at least 2 years
  • Tax relief can be carried back to the previous tax year, providing that the investor had not already invested the maximum of £100,000 under SEIS in that year.

EIS is designed so that your company can raise money to help grow your business. It does this by offering tax reliefs to individual investors who buy new shares in your company.

Under EIS, you can raise up to £5 million each year, and a maximum of £12 million in your company’s lifetime. This also includes amounts received from other venture capital schemes. Your company must receive investment under a venture capital scheme within 7 years of its first commercial sale.

Please fill out the investor form on the ‘Apply to be an Investor page’ and a member of the team will be in contact.

There is no cost for the programme, instead we will take an equity stake in your start-up. This ensures we have a strong interest in your business growing fast and being successful.

We are based in the fantastic Plexal building, a co-working space in Stratford, East London

Yes. This is a key requirement for start-ups on the programme to make sure you get as much out of the programme as possible, you will need to be in the Stratford office in London the majority of days. The Dojo is also a fun place to be where you will be working alongside the other start-ups in the cohort, and also the Dojo team. 

Founded by an experienced team of former entrepreneurs, we are ambitious and looking to replicate the Dojo’s UK success, opening up new territories. The current pipeline of new Dojo locations includes USA, Central Europe and the Middle East. We are also exploring a venture studio model to complement our incubators.